Meet the Staff at Steelhead Harley-Davidson

Erik Paulson believes a dealership should earn your business the same way you earn a long ride, with preparation, consistency, and follow-through.
With more than two decades in automotive leadership, Erik built his career around operational discipline and customer trust. From parts counter to long-term strategy, he understands how every department impacts the rider experience.
At Steelhead Harley-Davidson, Erik focuses on building systems that make buying, servicing, and owning a Harley straightforward and transparent. His philosophy is simple: take care of the rider, and the rest takes care of itself.

Dave Thomas sees a Harley dealership as more than a showroom, it’s a hub for riders.
With years of experience leading successful Harley-Davidson operations, Dave has built his reputation on community, strong service departments, and real relationships. He understands that riders care about more than just the bike, they care about how they’re treated before and after the sale.
At Steelhead Harley-Davidson, Dave’s goal is to create a place riders want to come back to — for service, for events, for upgrades, and for the community that makes the brand special.