Meet the Staff at Steelhead Harley-Davidson

Erik Paulson believes a dealership should earn your business the same way you earn a long ride, with preparation, consistency, and follow-through.

With more than two decades in automotive leadership, Erik built his career around operational discipline and customer trust. From parts counter to long-term strategy, he understands how every department impacts the rider experience.

At Steelhead Harley-Davidson, Erik focuses on building systems that make buying, servicing, and owning a Harley straightforward and transparent. His philosophy is simple: take care of the rider, and the rest takes care of itself.